Marketing consultant - wholesale

Permanent employment, Full time 30 hours/week

Job Requirements

Languages

• English

Education

• Bachelor's degree or equivalent experience

Experience

• Three years to less than five years

Job Duties

• Assess characteristics of products or services to be promoted to determine the marketing and advertising needs of an establishment
• Advise clients on marketing, advertising or sales promotion opportunities and strategies.
• Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
• Manage post-campaign analysis to measure and report on marketing and advertising metrics
• Develop and maintain social media accounts, including managing customer reviews and testimonials
• Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
• Conduct public opinion and attitude surveys to identify the interests and concerns of critical groups served by their organization
• Prepare or oversee the preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases.
• Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
• Coordinate special publicity events and promotions for internal and external audiences
• Assist in the preparation of brochures, reports, newsletters and other material

Tasks

• Develop policies
• Supervise professional and support staff and students
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Perform administrative tasks
• Plan development projects, Develop venture capital sources
• Respond to enquiries from members of the business community concerning development opportunities
• Provide advice on procedures and requirements for government approval of development proposals
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Develop and implement business plans
• Plan and direct advertising and marketing campaigns

Personal suitability

• Accurate, Client focus
• Dependability
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility, Initiative
• Judgement
• Organized
• Reliability
• Team player

Computer and technology knowledge

• MS Excel
• MS Office
• MS Outlook
• MS PowerPoint
• MS Word

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail