Marketing Specialist

About Goderich Sunset Golf Club:
Goderich Sunset Golf Club is a well-established public golf destination located in Goderich, Ontario. The Club features 27 scenic holes, league play, tournaments, junior development programs, instructional services, and clubhouse dining facilities. Serving both members and public guests, the Club operates in a competitive leisure and tourism market and is focused on expanding regional visibility, strengthening community engagement, increasing membership growth, and modernizing its marketing strategy to support long-term sustainability.

Position Overview:
We are seeking a Marketing Specialist to independently plan, develop, implement, and evaluate strategic marketing initiatives that support membership development, event promotion, customer acquisition, and revenue growth. This professional role requires experience in marketing strategy development, campaign execution, market research, and performance analysis. The successful candidate will be responsible for leading structured marketing initiatives across digital and traditional platforms and providing data-driven insights to guide business decisions.

Key Responsibilities:
1. Develop and implement comprehensive marketing strategies aligned with business growth objectives.
2. Plan and execute multi-channel marketing campaigns, including digital advertising, social media, email marketing, website promotion, and community outreach initiatives.
3. Coordinate promotional strategies for tournaments, seasonal programs, corporate bookings, leagues, and special events.
4. Conduct market research and competitor analysis to identify expansion opportunities and target new regional markets.
5. Design and evaluate marketing performance metrics, including customer engagement, campaign effectiveness, website traffic, and lead generation.
6. Prepare regular analytical reports and provide strategic recommendations to management.
7. Develop marketing materials including brochures, newsletters, promotional content, and digital assets.
8. Collaborate with external vendors, media partners, and service providers to deliver marketing initiatives efficiently.
9. Support membership acquisition and retention strategies through structured outreach and engagement programs.
10. Ensure consistent branding and messaging across all communication channels.

Qualifications:
1. Bachelor's degree or equivalent experience in Marketing, Business Administration, Communications, or a related field.
2. 3-5 years of progressively responsible experience in marketing, campaign development, digital marketing, or related roles.
3. Demonstrated experience developing and executing strategic marketing initiatives independently.
Strong knowledge of digital marketing platforms, social media management, email marketing systems, and website promotion strategies.
4. Experience conducting market research and analyzing marketing performance data.
Ability to prepare structured marketing reports and provide data-driven recommendations.
5. Experience coordinating promotional events or community-based marketing initiatives is an asset.
6. Excellent written and verbal communication skills in English.
7. Strong organizational, analytical, and project management skills.

Employment Conditions
Permanent, full-time position
30 hours per week
Wage: $36.00 per hour
On-site position in Goderich, Ontario